Owner Of Black Men’s Haircare Brand Explains His Three Winning Strategies

Subject

HairCare; Michael James; Frederick Benjamin

Description

Michael James, the founder of Frederick Benjamin, a Black men’s haircare brand, previously worked at L’Oreal and noticed most barbershops don’t have a range of products for men. That led James to create a line of haircare products for Black men. He entered the Target Accelerator Program and worked with the retailer to define how and where Frederick Benjamin fits into its portfolio.

Creator

Derek Major

Source

https://www.yahoo.com/video/owner-black-men-haircare-brand-143524402.html

Publisher

Yahoo.com / Black Enterprise

File