Nescafé turns to Lewis Hamilton for F1 promotion
Subject
Motor Racing
Description
‘Catch Lewis if you can’, hosted at www.catchlewis.com and created by Proximity, rolls out this week and will run until September. Targeting 18- to 25-year-olds, it challenges players to jump across a number of social media sites to track down and answer questions about the brand, Formula One and Hamilton’s McLaren team. To seek out the questions, players have to visit sites such as Facebook, YouTube, Habbo Hotel and Google Earth.
Creator
David Tiltman
Source
https://www.campaignasia.com/article/nescafe-turns-to-lewis-hamilton-for-f1-promotion/206991
Publisher
File
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- August 4, 2026
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