Accenture Selects Tiger Woods To Launch High Performance Business Strategy
Subject
Sports; Golf
Description
“Go on. Be a Tiger.” Campaign Is Golf Icon’s First B-to-B Endorsement. NEW YORK, Oct. 3, 2003 –Accenture (NYSE: ACN) announced today that it has entered into an agreement with Tiger Woods to represent the company as a symbol of its new High Performance Business strategy. The multi-year agreement, Woods’ first business-to-business endorsement, also designates Accenture as the exclusive management consulting and technology services partner of both Tiger Woods and the Tiger Woods Foundation.
Creator
Lisa Gordon-Miller
Source
Publisher
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